Performance Diagnostics · SMB & Mid-Market
Signostic audits Google Ads, landing pages, and creative for retail, auto, insurance, and home services operators across SMB to mid-market. We find the Quality Score decay, creative fatigue, and budget leakage your dashboard won’t show — and show you exactly what it’s costing per lead.
Built by Chris Gardner · Signostic · Southwestern Ontario
Who we serve
Signostic works with SMB to mid-market operators who live or die by lead cost — not agencies, not enterprise. Four verticals where we've seen the same broken patterns repeat often enough to know exactly where to look.
Independent and multi-location retailers running Google Ads, Meta, and local SEO to drive in-store and e-commerce revenue.
Dealerships, repair shops, and detailers where the real metric is appointments booked, not dashboard clicks or form fills.
Agencies and brokers fighting for quote requests in a category where high CPCs punish every Quality Score point lost.
HVAC, plumbing, roofing, electrical, and renovation operators where every $3 CPC decision shows up on the truck's dispatch list.
$10K–$250K monthly ad spend SMB to Mid-Market Southwestern Ontario & beyond
The hard truth
Every week your ads run undiagnosed, you're compounding the loss. A low Quality Score costs you 30–50% more per click. Creative that doesn't match intent tanks your conversion rate — silently. Landing pages lose leads while your dashboard shows green. We've seen it across retail floors, service trucks, dealership lots, and insurance books — and we know exactly where to look.
Symptom — Inflated CPC, poor impression share
Google's Quality Score isn't vanity — it's a price multiplier on every click you buy. A QS of 4 vs. 8 on the same keyword means you're paying up to 400% more for the same position. Most accounts have score decay baked in from day one: keyword-to-ad misalignment, generic landing pages, ad copy written for the brand — not the searcher.
Symptom — High CTR, low conversion
Clicks are cheap. Conversions are the point. If your creative drives impressions but not action, you have a message-to-market mismatch. The ad speaks to awareness, the page assumes purchase intent, the visual triggers curiosity but not trust. We run creative diagnostics against your actual funnel stage, audience signal, and competitor messaging.
Symptom — Traffic up, leads flat
A landing page that converts at 2% instead of 5% costs you 60% more per lead — without spending an extra dollar. We audit form friction, trust signals, headline-to-intent alignment, CTA hierarchy, mobile rendering, page speed, and the thirteen other friction points that don't show up in your analytics because sessions just vanish.
Symptom — ROAS looks fine. Pipeline doesn't.
Last-click attribution is a fiction your paid platform invented to take credit for sales that were already happening. We map the real conversion path — organic assist, branded search cannibalization, view-through inflation, and offline conversion gaps — so you know which budget drives revenue and which is just along for the ride.
“Your dashboard tells you the spend. We tell you the truth about the leads.”Signostic — Performance Audits for SMB & Mid-Market
†Quality Score CPC impact per Google Ads documentation. Conversion rate / CPL relationship derived from standard funnel math on a fixed traffic base. Audit turnaround and free-audit offer are standing Signostic commitments.
The methodology
We don't guess. Every engagement starts with a full signal audit — data pulled, not imagined. We identify root causes, build a prioritised fix list, execute with precision, and show you the delta in black and white. No 90-day onboarding. No fluff decks. Just findings, actions, and results.
We pull 90 days of campaign data, search term reports, Quality Score history, landing page analytics, and attribution paths. Everything. No cherry-picking.
We map every performance gap to a specific, fixable cause. Not "your CTR is low" — but why, where the breakdown occurs, and what it's costing you per day.
We fix in order of revenue impact. Account restructure, ad copy rewrite, landing page overhaul, tracking rebuild — prioritised by what moves the number fastest.
Every change is documented with before/after data. You see exactly what moved, by how much, and what it means for your cost-per-acquisition. Always.
Stop overpaying per lead
We'll audit your Google Ads, landing pages, and creative in 48 hours typical — 5 business days max and tell you exactly what's wrong, what it's costing per lead, and how to fix it. Built for SMB & mid-market retail, auto, insurance, and home services operators.
Request a free audit→Get a diagnosis
Fill this out and Chris Gardner will personally review your site, campaigns, and category before your call. No sales pitch — just a prepared conversation with specific findings.
Who this is for: SMB and mid-market operators in retail, auto, insurance, and home services running $10K–$250K/month in paid media.